The Two Fundamentals Of Martial Arts Business
Lee Mainprize
Why do some martial arts teachers always seem to be busy, work really hard but never seem to achieve what they deserve from their martial arts business?
Well many years ago I was one of these persons until I realised I needed to improve the results I was getting from the effort I was putting in.
I found that I was putting too much of my time into tasks that had little effect on the results my school was producing. To make it simple there are only two elements of your school you really have the think about, these are; retaining your current members and finding new ones to grow, anything outside of this will simply have little effect on your business. Its simple if you cant keep students you wont grow and if you cant attract new students you cant grow either.
So each day ask yourself what am I going to do to today to retain my members and what am I going to do today to find a new one. Anything outside of these must be put to the back of the pile until you have done all activities that fall within the two areas above. Yes you do have tasks that have to be done I hear you say! Book keeping, tax returns etc but the key is to get these done after the two fundamentals; this requires some discipline and keeping a clear head on your part and not leaving these till the last minute so they become urgent!
So lets look at some of the activities which fall within the two areas starting with retention;
Planning your lessons, new drills, improving your curriculum, delivering fantastic classesTracking student attendance, calling students, sending postcardsPlanning special events, notice board up to date, newsletter out on timeOrdering belts in time for presentations, retail equipment in on timeKeeping your facilities spotless, service calls to new enrolments, student surveyFollowing through on what you told a student you would doDeveloping yourself by training, reading, networking and attending seminars
and secondly martial arts advertising;
Planning your marketing for the month or quarter, printing out posters and flyersManaging your lead boxes, distributing flyers, putting up postersHanding out trial passes, contacting old students and missed salesVisiting schools to speak with a head teacher or to do a talkHost a bring a friend event, free self defence clinicCall students to arrange birthday partiesTeaching great classes to develop raving fans = more referrals
I am sure you can think of a lot more yourself to add to the lists. Some activities will work both areas which is even better for example hosting a referral event will not only excite your existing members but provide you with some new leads too, great use of your time!
This is a fundamental area to master unless you want to be a busy fool in your martial arts school, who always feels they should get more reward for their hard work. At the beginning of each day make at list and then prioritise, lets put it to the test for 30 days and commit to doing this daily and see what kind of results you achieve If you have a team of instructors and instructors in training, spend time coaching these people these important skills too.
A couple of programmes I would highly recommend you purchasing are How to Master your Time by Brian Tracy and Put First Things First by Stephen Covey.
All The Material You Will Ever Need To Grow Your Martial Arts Business And Increase Your Teaching Income Without Sacrificing Quality – FAST! http://www.mainstructor founded by Lee Mainprize
Artists need to find a way to earn their ‘bread and butter’ money. This is what bread and butter art is. In part 1 I define Bread and Butter art. In part 2 I give you tips on how to create your own bread and butter income using my art as an example.
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