Art Of Business

Shikoba R Jenkins

There are probably millions of businesses that have benefited tremendously from the use of Google AdWords. You can make your Adwords ads perform at a new level of effectiveness using the three approaches you’re about to read.

We’re confident you have used a search engine, but basically people type in the keywords they think will bring them the results they’re looking for. All of your AdWords ad copy really should, must, make good use of the particular keywords relevant for that adgroup. Doing that is simply a must-do practice anymore with AdWords due to their policies. Hopefully when your ad pops up in search, then the keywords will be bolded, and that may help with attracting attention. What you’ll want to do is place the keyword in the title and ad body copy. If your current results are lackluster, then what you need to do is troubleshoot the problem. The most important part of AdWords is getting the fundamentals down right. Just don’t go there with the creative writing stuff, you’ll get your butt handed to you by your competitors. The most important part of your ad is your headline because it’s the ad for the ad. Get it? Many PPC advertisers use keywords in their headlines, and you can too; but nothing wrong with testing a really killer headline without the keyword in it. You may find that the keyword should be in it, but you won’t know until you test it. When your searchers come looking for a certain product, they’ll be looking for that one keyword that they used to search for it. So the bottom line is really always test and go with what converts; that is the golden rule of advertising and marketing. However, you absolutely must be relevant with your PPC ads for maximum results. Your CTR will depend on more things, but increased relevancy will only help your quality score be higher.

One attractive part about Google AdWords ad copy is how brief they are, but the possible drawback is if you have no experience writing in this format. Avoid using words that do not have reason to be there – your ads need to be super tight. You do not have any room for playing around with only sixty available spaces, and that also includes the spaces between words. The headline and ad body must work together to compel total strangers to want to see what it’s all about. The nature of Google AdWords, or any PPC platform, is that people won’t return if they leave the SERPS page, generally speaking. So you have to grab them by the horns and tell them why they need to click on your ad. That may seem like an impossible task, but it’s not, and it’s all about getting educated about PPC ads. All PPC advertisers start at the very beginning and with no experience, so don’t let your inexperience hold you back. For instance, if you’re running a discount on your product, then mention that in your ad. You can get a lot of click throughs with “free,” but a good percentage will only be tire-kickers. Give the searcher whatever he/she needs to understand the benefits of your offer. PPC advertising is all about being relevant, and that is critical to success.

Believe it or not, certain aspects of a story are highly effective with some markets. Telling a story sounds not quite possible in a short ad, but it really can be done in a certain way. You’ll be simply saying something that grabs their hearts and causes them to have sympathy or empathy. Of course you can always split test this, but you should try it because it is very powerful when done just right.

All in all, from the above tips we understand that Google AdWords is all about doing things differently. It’s possible to have great success with PPC, and the key is knowledge, work, testing, and experience. Always be willing to learn from your mistakes, and you will have some losing campaigns, but don’t ever give up. Just some thoughts for you to consider and think about – they will help you in all manner of business, not just PPC advertising.

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